![]() “At the same time, the dynamic nature of these user-led environments makes the need for comprehensive, third-party authentication critical. “User-generated content offers advertisers a unique opportunity to tap into genuine engagement from passionate online communities,” said Mark Zagorski, CEO, DoubleVerify. Partnering with DoubleVerify will provide Reddit’s advertisers additional insight into campaign performance and outcomes across our platform.” “As interest in our audience and advertising solutions grows globally, we continue to expand our verification and measurement offerings. “We’re excited to partner with DoubleVerify,” said Jen Wong, COO, Reddit. ![]() Partnering with DV to independently evaluate “Brand Safety and Suitability,” “Fraud/IVT” (invalid traffic), “Viewability,” and “Geo” for campaigns furthers Reddit’s commitment to supporting advertisers with access to independent, third-party granular quality and performance data that is timely, clear, and actionable. The user-driven nature of Reddit’s platform creates spaces for passionate audiences and compelling conversations that drive action and influence purchase decisions for the world’s leading brands. For users and advertisers, Reddit is a hub for belonging, engagement and discovery – where trends and ideas take shape, and where the next wave of culture emanates. Reddit is one of the most-visited websites in the US, comprising over 100,000 active communities, endless conversation and authentic human connection. The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. ![]() NEW YORK – J– DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a first-of-its-kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment. ![]()
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